Provided creative direction in the development of an exciting prediction app for Ginsoy during the Cricket World cup 2015.
Ginsoy, an extremely popular local Chinese restaurant chain, tasked our team with coming up with a prediction app for the 2015 Cricket World Cup. We came up with the Extreme match-up predictor game for Facebook. The App immediately attracted thousands of entries and introduced a new element of cricket madness to the already cricket crazy Pakistani fans.
We introduced several engaging features like the leaderboard and a live feed of cricket news right there on the users’ dashboard.
The campaign was supported mostly on Facebook, as this where the majority of the brand social following existed.
