A celebrity endorsement campaign for one of Pakistan's most trusted detergent brands with one of its most trusted Celebrity Chefs.

Food is a big thing in Pakistan, it’s one of the few things people do for fun here. So when Ariel decided to sponsor MasterChef Pakistan we thought why not get one of the judges to talk about Ariel. The challenge was to capture Chef Zakir’s precise, no-nonsense personality.  The resulting commercial became the talk of the town making Ariel (an extremely rational brand) increasingly relevant and authentic.