Interwood, a large furniture manufacturer launches Lifewares, a brand targeting young adults.

Interwood, a local furniture brand wanted to launch a fresh hip home furniture brand targeted at young adults. To create excitement for the brand’s launch, I conceptualized a series of teaser billboard ads and provided concepts for a hip furniture showroom.

Some teaser ads for Print and outdoors.

Launch billboards were more product focused.

A multi-level, flagship store concept was mapped onto an existing store space to showcase a lifestyle experience that would draw in customers and keep them browsing.