Dawlance, one of the biggest appliance manufactures in Pakistan took on the challenge of empowering women.

Dawlance, a major Pakistani appliance brand, wanted to create a campaign that showed how much they valued the ones that made the big purchase decisions when it came to buying their appliances, women.

In a society that still doesn’t value the achievements of women as much as most developed nations, this was a bold message that had cultural significance as well.

I was part of the team working on this extensive campaign and provided copy and concepts.

Also delivered other collateral material for Print and Outdoor