Applied a consistent visual philosophy to create a dynamic flexible and appealing design architecture for this transportation company.

Musket Transport, a transportation and logistics company, and CHET Driver academy had an outdated inconsistent design like below:

Tasked with creating new marketing materials I decided instead to create a core set of design principles that would guide all future promotional design collateral.

New Design Philosophy: Vectors of Growth

As a company that’s always on the move needs a design that’s dynamic and full of energy. Using the corporate colors and offset parallelograms, I was able to give Musket the look that would keep up with its growth on the business side.

Here are some samples that capture this new design philosophy

Brochures

Print Ads

Outdoor

Promotional Flyers