Rent My Car a unique new business and app was looking to launch and build a brand.
Rent My Car, was a first of its kind car rental/sharing app to be launched in Pakistan. The project was one of the few selected by the Google Nesti/o incubator program. I lead a creative team that created a complete brand communications strategy including all platforms. We devised a brand message based on how easy the app made renting cars in Pakistan.
Launch Video
Provided illustrated assets, storyboard and a script for the main launch video.
Print Ad
Provided creative direction, copy and concepts for promotional Materials
