Developed a pitch presentation to bring the Toyota Vigo Champ back to its off roading roots.

Toyota was looking for a bold messaging strategy for its rugged new truck, the Vigo Champ. Targeted at the outdoors and at men, the brand was positioned as aspiration and multi-functional.

The pitch contained many collateral design concepts including TV print, outdoor, digital and app design.

  • Print Design (Key Visual)
  • Billboard Adapt

Wrote a mock TVC concept using existing footage and by adding editing and music.

Conceptualised an HTML 5 page takeover ad.

Developed an “Off Road” Event plan including merchandising and vehicle displays.

  • Driving simulator that would simulate driving on the famous off road trails of Pakistan.
  • A complimentary merch kit to be used as a promo tool.

Conceptualised an app that marks down all the best offloading trails and campsite/rest houses across Pakistan. The app also come with nifty features like a Resource planner and a inclinometer for when you are out on the trail.